3. What is business intelligence?

The term Business Intelligence – often referred to simply as BI – was originally coined by Gartner Group who in 1996 wrote:
By 2000, Information Democracy will emerge in forward-thinking enterprises, with Business Intelligence information and applications available broadly to employees, consultants, customers, suppliers, and the public. The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Data analysis, reporting, and query tools can help business users wade through a sea of data to synthesize valuable information from it - today these tools collectively fall into a category called "Business Intelligence."
This definition of BI is quite broad: Data analysis, reporting and query tools. And since then the category has become even broader as it often happens with popular new terms.

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